Messaging API

About

What is the Messaging API? The Messaging API lets you develop two-way communication between your service and LINE users.

Feature

What is the Messaging API?

  • Push and reply messages

    Push messages are messages that your bot can send to users at any time. Reply messages are messages that your bot sends in response to users' messages.

  • 1-on-1 and group chats

    Send messages not only to users who have added your bot as a friend but also in group chats that your bot has been added to.

  • The perfect message type for every occasion

    Choose the right message type to effectively engage and connect with your users.

Cases

Case studies

Lifenet Insurance Company

Handle customer inquiries about insurance through both an automated reply system and customer service representatives.

Effect
Achieved a 50% increase in the number of inquiries through LINE by targeting the people in their 20–30s who cannot easily make inquiries over the phone.
MINI Japan

By tapping the rich menu (show products), you can see the new MINI Crossover models in a carousel template message.

And if you're interested in learning more about a particular model, you can click on the button to see more details.

    Various plans and features available

    How about starting with the Developer Trial plan?

    The Developer Trial plan is a free plan which lets you send reply and push messages to up to 50 friends. For more information on the types of plans available in your region, see the list of plans on the LINE@ website.

    Get started with the Messaging APICreate a bot to interact with LINE users.