Messaging API

Get engaged in interactive

conversations with LINE users.

What is the Messaging API?

The Messaging API lets you develop two-way communication between your service and LINE users.

Point1

Push and reply messages

Push messages are messages that your bot can send to users at any time. Reply messages are messages that your bot sends in response to user's message.

Point2

1-on-1 and group chats

Send messages not only to users who have added your bot as a friend but also in group chats that your bot has been added to.

Point3

The perfect message type for every occasion

Choose the right message type to effectively engage and connect with your users.

Case studies

Lifenet Insurance Company

Handle customer inquiries about insurance through both an automated reply system and customer service representatives.

Effect
Achieved a 50% increase in the number of inquiries through LINE by targeting the people in their 20–30s who cannot easily make inquiries over the phone.
MINI Japan

By tapping the rich menu (show products), you can see the new MINI Crossover models in a carousel template message.

And if you're interested in learning more about a particular model, you can click on the button to see more details.

    Various plans are available with different features

    How about starting with the Developer Trial plan?

    The Develop Trial plan is a free plan which lets you use send both reply and
    push messages to up to 50 friends. For more information on the types
    of plans available, see the list of plans on the LINE@ website.

    Get started with
    the Messaging API

    Create a bot to interact with LINE users